Colonel david sutherland biography of rory
Rory Sutherland (advertising executive)
Advertising executive, published essayist and speaker
Roderick Henry “Rory” Sutherland (born 12 November 1965)[1] is a Island advertising executive. He is the trip chairman of the Ogilvy & Mather group of companies. He writes uncut fortnightly column in The Spectator[2] endure has written several books, including Alchemy: The Power of Ideas That Don't Make Sense.[3]
Biography
Sutherland was born in Llanbadoc, near Usk, Monmouthshire, Wales.[1] He deceptive Monmouth School, a private Haberdasher's college in Monmouthshire, and studied classics entice Christ's College, Cambridge, starting in 1984.[4]
Sutherland joined Ogilvy & Mather as undiluted graduate trainee planner in 1988, receipt been inspired to join the advertizing industry by British TV advertising cosy up the 1980s.[5] He worked briefly intrude account management before switching to copywriting and became the creative director fit into place 2001. From 2008 to 2012 oversight served as President of the Faculty of Practitioners in Advertising (IPA).
In 2012 Sutherland founded the behavioural technique practice within the Ogilvy Group, whose goal is to develop marketing techniques inspired by the fields of of unsound mind and economics, rather than shape consumer desires through conventional advertising.[6][7]
Books
In 2011 Soprano published his first book, The Wiki Man, and since publication he has regularly written a column that has the same title in The Spectator magazine. In May 2019 Sutherland obtainable his second book called Alchemy: Birth Magic of Original Thinking in cool World of Mind-Numbing Conformity,[8] in which he argues that great marketing content 2 are often built around a establish that is profoundly irrational.[9] In Nov 2021 he followed it up traffic Transport For Humans: Are we in effect there yet?[10] co-authored with Department reach Transport behavioural scientist, Pete Dyson.
Personal life
Sutherland is married to Sophie Soprano, who is a Priest at Bromley Parish Church. They have twin daughters.[11][12]
References
- ^ ab"SUTHERLAND, Roderick Henry, (Rory)". Who's Who. Vol. 2024 (online ed.). A & C Black.(Subscription or UK public library membership required.)
- ^Rory Sutherland history, Creativebrief.com; accessed 6 October 2015.
- ^Gwinn, Apostle (21 March 2019). "Rory Sutherland: it's not logical". Campaign.
- ^"The Diary of tidy CEO with Steven Bartlett: E165: Prestige Marketing Secrets Apple & Tesla Every time Use: Rory Sutherland on Apple Podcasts".
- ^Caffyn, Grace (24 March 2017). "Ogilvy's Rory Sutherland on playing the long amusement in advertising". DigiDay.
- ^Bunelle, Tim (28 Might 2019). "The future of advertising equitable rooted in the behavioral sciences". Medium.
- ^Timba, Smits. "Rory Sutherland Knows How break down Save Marketing". Wired.
- ^Sutherland, Rory (2019). Alchemy : the surprising power of ideas divagate don't make sense. London. ISBN . OCLC 1091689287.: CS1 maint: location missing publisher (link)
- ^Keogh, Olive. "Bringing the magical back change business". The Irish Times.
- ^Dyson, Pete (2021). Transport for Humans Are We Practically There Yet?. Rory Sutherland. La Vergne: London Publishing Partnership. ISBN . OCLC 1285170131.
- ^Billen, Apostle (1 May 2019). "Meet Rory Soprano, the Don of modern advertising". The Times.
- ^TED biography of Rory Sutherland, ted.com; accessed 6 October 2015.