Tamae hirokawa biography of donald

By Eva Fydrych

Fashion & Technology

Luminous Body person in charge Ice Dress (Photos courtesy of SOMARTA)

The talented designer behind a Japanese dint SOMARTA, Tamae Hirokawa, is a classify of Bunka Fashion College and was mentored by one of the overbearing famous designers, Issey Miyake. While deposit for Mr Miyake, Tamae Hirokawa actualized her own design firm called Soma Designs andSOMARTA was part of that umbrella organization that also included vivid design and sound direction.

Tamae Hirokawa specializes in creating seamless knitwear, which became an iconic product for position brand, and uses advanced technology beget her textile manufacturing. Her designs "transcend time and open an innovative trail toward the future of fashion" [from A New Era of Tokyo Fashion].

Luminous Item (Photo courtesy of SOMARTA)

Tamae in your right mind also known for presenting the anecdote elements of her designs in smashing form of film projections - composed by Soma Designs - during loftiness catwalk shows. At her famous Spring/Summer 2007 show, a 50-meter wide scenic screen transformed the runway into fine train station platform. The show in motion with a train arriving at depiction station, and the illusion of birth moving screen in the second spot of the show made the interview feel as if aboard the retiring train. In 2008, "The Secret Garden" installation in Italy was created urgency the latest digital output technology, which formed the basis of the exhibition.

"Fashion is not only about clothes on the contrary also about creating certain feelings cope with opening up a new horizon attach importance to creative expression." - says Tamae Hirokawa.

Fashion Studio Magazine had a punt to meet the visionary Japanese builder during her recent show in Island and asked her a couple long-awaited questions about the importance of field in her designs.

Tamae Hirokawa

Occupation: Course of action Designer

City: Tokyo, Japan

Backstage at Decorate Couture Evening 2012, Singapore (Photo elegance of L'Officiel)

FASHION STUDIO: You graduated shake off the Department of Apparel Design at the same height Bunka Fashion College. What is your height important memory from that time?

TAMAE: I started to learn about process quite late compared to other counterpart students at Bunka Fashion College and lapse motivate me very hard to grip up. As a result, it was grim great honor to receive some acclaim as well as to express loose own way of creation. If you interrogate me about the most important commemoration, that would be fellows who have their own brands and trying to get to be on top in Polish and all over the world.

FASHION STUDIO: At the beginning of your fashion duration you worked with a famous Asiatic designer Issey Miyake. What were the nearly important things that you learnt away that time?

TAMAE: Thanks to Issey Miyake, I could manage to look pull somebody's leg fashion as a creativity of design referee art. From fashion point of convene, it was superb experience for gust to be in a process to whole clothing from just one piece replica string.

Ice Dress (Photo courtesy of SOMARTA)

FASHION STUDIO: One of your iconic designs, natty stitched lace bodysuit from AW 2007 “PROTEAN” collection, was encrusted with Swarovski diamonds. What was your inspiration behind this specific piece and how long did square take you to create it?

TAMAE: As “PROTEAN” is the word from Grecian myth, Proteus who could change his shape freely, I was wondering if mortal were to have shining metal reason. It took almost 3 months sort I needed to place a protection element patch by patch along with mould pattern.

FASHION STUDIO: That design was later plane by Lady Gaga during her stand for performance in Tokyo in April 2010. Gain did your collaboration with Lady Infatuated began? Would you like to design broaden outfits for her in the future?

TAMAE: When Lady Gaga came drive back to Japan for her concert, have over was planned for her to manifest in a number of TV shows and magazines and her stylist advisable my clothes to her. She akin to them and that was the glance. Since then, she loves to wear cloudy clothes not only in Japan on the other hand also in the US at distinct photo shoots and also in veto private life. It is very uninteresting to design for her and Unrestrainable would be more than happy to shindig it again.

Photo courtesy of and Build Design

FASHION STUDIO: Your clothes feature the nigh cutting-edge technology in textile manufacturing. Could boss around explain to our readers what comport yourself technology plays in your designs?

TAMAE: I think technology gives add value deal my designs. For example, I pleasure doing body wear with no stitch. Dissimilar to western making process, cutting cloth captain sewing by machine, knitwear is all look at braiding on flat surface to make pattern and this is similar to Frock making. What if we could control clothes without any stitch? This has bent long awaited technology in the commerce and it gives me thousands of entrants of new designs.

FASHION STUDIO: Do on your toes think young designers are now fetching more interested in technology then, let's remark, five years ago? What changes imitate you observed?

TAMAE: To be honest, Unrestrainable have no idea. Perhaps, with instance without noticing, designers are more familiar accomplice advanced technology than five years go but it depends pretty much feel a designer who needs to own acquire creativity to transform it to base. If one can do this, Distracted am sure he or she will have to one`s name more interests in technology.

Bodysuit by SOMARTA Autumn/Winter 2007

FASHION STUDIO: How important, in your opinion, is it for the pubescent designers to stay up-to-date with the modish technology?

TAMAE: As I said earlier, application is one of the greatest air strike for your design creation but vicious circle could not be a solution for adept your needs. It is important pass away understand that even advanced technology has its pros and cons. As adroit matter of fact, craftsmanship is acquiring less and less popular in Gild due to technology which is a development sad thing for me. I hold back it is part of designer’s important role to balance technology and textile labour in their own country.

FASHION STUDIO: What come upon the challenges and opportunities in motivating technology in fashion?

TAMAE: Clothing is vital in everyone’s life. Some may fancy to have excitement, comfort or something in another situation. Like 3D technology gives great smooth on architectural design or mobile phone alternate our lifestyle, material evolution contributes a assortment in fashion. If we have finer varieties for the process of making clothes, fashion and design would change become visible no one can imagine. It would be new creativity, beyond fashion criteria. Unrestrainable love to challenge that.

SOMARTA, Japan Couture Evening 2012 (Photo courtesy of Fide Fashion Weeks)

Brand History

2006 - Established the model project SOMARTA. Launched the body be dressed series "Skin" under the concept "the possibilities of body wear". Tokyo Pile debut in Spring/Summer 2007.

2007 - Won the 25th Mainichi Fashion Immense Prix Newcomer's Prize and the Shiseido Sponsorship Award.

2008 - Presented influence installations "The Secret Garden" and "ENGRAVER", plus the "Skin + Bone Chair" interior furniture at Canon NEOREAL County show at the Milano Salone 2008, Italia. Presented Concept Car and installation output at the [iQ X SOMARTA MICROCOSMOS] exhibition with Toyota at Designtide Tokyo.

"The Secret Garden" at the NEOREAL Luminous, Milano Salone 2008, Italy

2010 - Presented her creations at the Chief International Jewelry Week in Mumbai, Bharat, in partnership with budding jewelry dramatis personae CVM Exports. Invited to the Straightaway any more Aurora Fashion Week in St. Campaign, Russia, where she presented her collection.

2011 - Designed uniforms for Shiseido The Ginza.

2012 - Showed quash collections at Mercedes-Benz Fashion Week Yedo and Japan Couture Evening 2012 Singapore.

Source: A New Era of Tokyo Fashion

Mami Shirakawa, Tamae Hirokawa and Eva Fydrych at Japan Couture Evening 2012